SEO tips that work
Practical guides for content, rankings and growing organic traffic.
GEO vs SEO: What Actually Changed in 2026
About 80% of "generative engine optimisation" is ordinary SEO with a new name. Here is the part that genuinely differs, and what to do about it.
What Is llms.txt, and Do You Need One?
llms.txt takes minutes to add and cannot hurt — but it is a proposal, not a standard, and no one has shown it improves anything. An honest look.
Will ChatGPT Recommend Your Website?
Nobody can make an AI assistant recommend you. But you can check the four mechanical things that decide whether it can read and cite your site at all.
How to Audit a Page for SEO
A ten-minute, no-tools method for auditing one page: indexability first, then the click, then the content, then clarity for machines.
What a noindex Tag Really Does
A stray noindex removes a page from Google entirely, and nothing on the page looks wrong. Here is where it hides and how to check.
Content Gap Analysis: A Practical Guide
Comparing your topics with your competitors' is the most reliable way to plan content. Here is how to run one and which gaps to ignore.
Keyword Cannibalization Explained
When two of your pages compete for one query, both rank worse. Here is how to tell real cannibalization from pages that merely share words.
Why Old Posts Lose Traffic
Content decay is the slow traffic loss on pages that used to work. Here is how to spot it in Search Console and what a real refresh involves.
Schema Markup for SEO: What Site Owners Should Add First
A plain-English guide to schema markup for SEO: what structured data to add first, how to validate it, and which mistakes to avoid.